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Web20 Puts Production in Hands of Many but Rewards in Hands of Few
Nicholas Carr at Rough Type blog brings an interesting perspective to the economics of Web 2.0. He points out that even though there is a “Long Tail” in terms of content, this isn’t reflected in the...
View ArticleSquare Peg, No Hole
There’s been lots of talk this year about using advertising to “monetize” social media tech like Facebook and Twitter. I want to go out on a limb and suggest that the idea is a deal with the Devil, at...
View ArticleSocial Layers of Meaning: Correcting the Nearsightedness of Media
As Steven Johnson notes in his wonderful new book, Where Good Ideas Come From, innovation often happens when hunches and concepts from different disciplines bump up against each other in ways that are...
View ArticleHow 50 Cent Made 8 Million Cents on Twitter
Never say you can’t make money from social networking. This is what the social media gurus at StrawberryFrog keep telling me. Don’t believe them. Just ask rapper 50 Cent.He’s allegedly used Twitter to...
View ArticleThe Future of Content
In our continuing series of posts looking forward to what is going to happen this year in media, digital, and advertising, I’m pleased to chat with Andy Chen the CEO of Preview Networks. Andy and I...
View ArticleAre Social Networks Tapped Out?
Guest Post by: Monica ShawA recent eMarketer report revealed that social networking has reached a “saturation point”. Currently, 63.7% of US web users use social networks. This number is only expected...
View ArticleQuestionable Sources
I can't claim to be qualified to dissect the behavior of venture capitalists (and I certainly don't mean to throw them all under the bus, as some of them number among my good, respected friends), but I...
View ArticleQuestionable Sources
I can't claim to be qualified to dissect the behavior of venture capitalists (and I certainly don't mean to throw them all under the bus, as some of them number among my good, respected friends), but I...
View ArticleWhy “Pinterest Is the Next Facebook” Is Just a Silly Thing To Say
In the UK this morning many commuters would have read a piece in The Metro about whether Pinterest is the next Facebook. This is not the first article or blog post about this, and I fear that it will...
View ArticleThe 5 Basic Rules of Calculating Fan/Like/Follower Value
Guest Post by: Olivier BlanchardThe 5 basic rules of calculating the value of a Facebook ‘fan’A question that routinely comes up in social media circles is what is the value of a Facebook fan? (The...
View ArticleInstagram, You Built the Technology – We Created the Product
As Instagram has chosen to capitalize on its offering they have decided to let the user base personally take the burden. It continues to surprise me that service based companies still retreat to this...
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